Each year since Red Bull's Flugtag debut season in Vienna Austria in 1991, the annual event has attracted upwards of 300,000 spectators year to year. In summer 2010 Red Bull is taking their Flugtag on another USA tour, stopping in such cities as Miami, Long Beach, Philadelphia and even our own TWIN CITIES. With this campaign comes a variety of materials.
Their main image has been famous for years. You can see it in pamphlets handed out with free cans of red bull on college campuses (Hamline included) as well as posters, the internet and almost anywhere else you can think of.
But this is not the only weapon Red Bull has up their sleeve... They also have executed a campaign to build a following of spectators who may never compete in the Flugtag, but are given the chance to go along for the ride with the "Red Bull Flugtag Roadies" materials. These materials include live stream broadcasts as well as pre-recorded videos for people to watch.
These brodcasts can be seen here:
And finally, Red Bull's bread and butter... their priceless TV ads which were aired on all major networks. This ad is especially gripping because it mentions that regular people can enter the contest, something few may have realized.
No comments:
Post a Comment